Under the Influence of Whisky Live

Under the Influence approaches the world of fine spirits in a different manner, one that looks at these products in a fresh and entertaining light. Liquor brands have a penchant to sometimes take themselves too seriously and they can be guilty of using jargon that for many consumers is bully language. Bully language is simply designed to confuse and dazzle clients. I.e. "Through balloon payments we can lower the prime lending rate on your car!" Whatever. Let's Sell Lobster has been teaching to an understanding, without the bully language, to improve service levels and wine and spirits knowledge at top lodges and hotels since its inception four years ago. Now, Under the Influence is doing the same for consumers. At Whisky Live In Joburg this year the local media were treated to the, somewhat dubious, honour of attending the Bush Logic of Whisky course.

A tour around some of the finest lodges in Southern Africa with Dave Broom was the catalyst for the creation of the Bush Logic course. Dave says it best in the article he wrote for whisky magazine; “So, impalas become fragrant whisky: thin legs, light gold in colour, a dry grassy note on the finish, light and skittish on the palate, an aperitif for human... and leopard. Over the next few days as we travel between Tanda Tula, Lion Sands and Ulasaba, whiskies are turned into elephants, bateleur eagle, zebra, leopard, lion, crocodile. Lagavulin becomes a buffalo, ‘Dagga-vulin’. The ideas begin to cohere, the ark begins to fill. I become Ranger Nkukulu.” Incidentally Nkukulu is Shangaan for broom! So, Whisky Live is now Under the Influence of the Bush Logic course. Keep a look out for our courses and ensembles on the website, maybe you will be next! Visit www.undertheinfluence.co.za